Cecilia grows in public.

My top three values: courage, honesty, vulnerability.

Content philosophy: capture/react what really happened; raw & authentic.

Startup philosophy: using product to promote a worldview.

Impressionist painting of a lily pond at dusk, violet water with a warm sunset reflection
About

Some fun facts

10M

Instagram views across 25 videos.+7.5K followers. 3 videos over 1M each.

Cemetery

Spot for inspiration & quiet thinking.

6

Debate tournaments hosted in high school. Now a coach.Camp at Chinese University of Hong Kong every summer.

Reality show

I hosted a hackathon reality show.4 engineers + 4 marketers picked from 50+ applicants.

Work

Things I'm building

Creator · InstagramMar 2026 — present

Comedy content

@cc_liia ↗

Relatable videos about tech startups, hackathons, and coding culture. 10M views, 7.5K+ followers gained, and 3 of 25 videos crossed 1M views each.

Writing · Red Note, LinkedIn, XMar 2026 — present

Growth journal

Writing about building and running a startup at 19, sharing takeaways from coffee chats, and connecting with like-minded people. In public, across three platforms.

Founding GTM · Learning2026 — present

Paradigm

paradigm.study ↗

An institution that provides self-adapting courses while verifying your learning effectiveness to any third party. I own go-to-market from zero: positioning, launch content, events, and branding.

Founder · Debate education2022 — present

Regional Organization of Debate

Deck ↗

Started in high school as a rebellion against trophy-chasing debate culture. 6 tournaments, 300+ participants, summer camps at the Chinese University of Hong Kong. Still coaching every summer.

Archive

Other projects

Going forward

My goals before 2027

01

Grow my personal brand beyond skits.

More reflective, editorial talking-head content, so people see the core of me rather than a persona.

02

Ship and market a product for myself.

Preferably a personal context or memory-adjacent system.

03

Get back to basketball.

Regular practice & gym sessions.

04

Start a Substack.

And write at least 8 posts.

Say hi.
Or send a weird idea.